Wednesday, 21 October 2015

PLANNING: AUDIENCE PROFILE


"FOCUS"

Age group: 15-29+, teens and young adults

Gender: Both males and females equally

TV Shows: They are likely to watch TV shows in the thriller and horror genre, such as Scream Queens and others which have a lot of tensions with aspects of horror, like Scandal, Pretty Little Liars and American Horror Story.

Films: They are likely to see at the cinema/watch at home: Psycho, Scream, Scream 2, Scream 3, Scream 4, Black Swan, Gone Girl, Girl with a Dragon Tattoo.

Leisure Time: In their leisure time, they will visit YouTube, stream films via iTunes, go on social media such as twitter and other similar platforms; eat at middle class restaurants, like Nandos, GBK and Subway.

Clothes: Hollister, NEXT, TopShop, H&M, Primark

Media: A recent model of the iPhone (5S/6/6S) for internet out of there homes where they would have a top of the range laptop to watch films and TV shows, as well to go on websites like Amazon to buy products online for their own enjoyment.

Social Media: As well, they would go on social media, like Facebook, Twitter, Tumblr and Instagram and use those to post pictures and comments about their everyday lives(what they have seen in media recently) and to keep up with their friends.   

I used the NME reader profile to help me understand how to create this viewer profile.