What kind of media institution might distribute your media product and why?
1. Firstly, I have researched the FDA website to help me understand more about distribution. I also commented on my visit to the BFI in London.
2. Secondly, I completed a case study on the distribution of a low budget film Tortoise in Love (see below).
3. Thirdly, I completed a case study on a big budget film Jurassic World (see below).
4. Fourthly, I researched modern ways of distribution using the internet.
5. Fifthly, I chose which distribution company I wanted to use.
Research on the FDA Website
- Our movie will be distributed by a distributor.
- I researched distribution on the FDA website.
A film distributer brings a film into the film marketing place,all of this information is said in the videos that I have watched on the website. A part of the distributors role is to identify the target audience.
Some films are made and destined for international or global market whereas the UK targets different audiences like "arthouse", "multiplex", and "prestige.
Mark Batey says "the process of bring a film to market is fast, highly competitive with each film being different."
- When a distributor is a "major" or works for one go the big six, they normally work in a studio on a film,they might also acquire the rights to make it outside the studio.
- When you get an "independent" distributor they normally distribute there films in film festivals.
The distributor has to decide where to position the film in the market place. It's about what the selling points of the movie are, its about the stars, genre, if its a part of a sequel, and also its about the last movie made by the director and producer.
The distributors need to think about who is going to see the movie. Mark Batey considers that one of the key things is defining the audience and what segment of them would appreciate the movie. Age is one of the main factors of audience consideration, mostly of young people, however there can be a mixture of more mature people.
Trip to the BFI
Case Studies
I looked at two different case studies with different distribution strategies.
Tortoise in Love (2012):
I went to the BFI website were I looked at the booklet for this small budget movie. The film was created in a small village called Kingston Bagpuize in Oxfordshire and directed by Guy Browning. The population of the village helped with the making of this classic romantic British movie by sorting out props, make up, filming and catering. However professional actors were needed and there for investors put money in a mini mogul-scheme.
The film applied for the BFI P&A fund which helped it get to Leicester Square. The film was simultaneously viewed in small village halls all around the country which made a small profit.
Jurassic World (2015):
The distribution of Jurassic World if very different to 'Tortoise in Love' because it is a big budget film resulted in a box office rating of $204m. Jurassic World was directed by Colin Trevorro and was very successful. I studied a presentation by Gareth Lowrie of Universal Pictures.
The distributes of Jurassic World knew that they had competition with "Star Wars", "The Avengers" and "Spectre". Therefore, the distributors decided not to do the normally distribution (trailers, posters and interviews). They decided to transform London's Waterloo Station into a massive Jurassic Park with realistic dinosaurs and shops where cinema tickets or merchandise could be bought. For this strategy to be success the distributors decided to involve social media with the use of "hashtags" on Twitter, Instagram and Facebook with the #jurassicwaterloo. This was a huge success and drove more people to watch the movie.
The distribution of Jurassic World if very different to 'Tortoise in Love' because it is a big budget film resulted in a box office rating of $204m. Jurassic World was directed by Colin Trevorro and was very successful. I studied a presentation by Gareth Lowrie of Universal Pictures.
The distributes of Jurassic World knew that they had competition with "Star Wars", "The Avengers" and "Spectre". Therefore, the distributors decided not to do the normally distribution (trailers, posters and interviews). They decided to transform London's Waterloo Station into a massive Jurassic Park with realistic dinosaurs and shops where cinema tickets or merchandise could be bought. For this strategy to be success the distributors decided to involve social media with the use of "hashtags" on Twitter, Instagram and Facebook with the #jurassicwaterloo. This was a huge success and drove more people to watch the movie.
The marketing campaign considered the following things: What outdoor media should we book? When should the campaign begin and end? What has worked well in the past? What can they use to make this really stand out? They did market research into who would go watch the movie as there were many other movie being released (age, gender and class). The "Rule of Engagement" says that this needs to be innovative and make dinosaurs "cool" again. Another way that the distributed made this movie bigger is by launching a website that shows live action of the Jurassic park, travel, stay, shopping and night life. The website itself is interactive and designed like an actual park to attract more audience.
Click here to visit the Jurassic World website.
Click here to visit the Jurassic World website.
Why I choose Warp
Warp Films is an independent film and television production company based in Sheffield & London. Warp Films was established by Warp Records founding partners Rob Mitchell and Steve Beckett.
When looking into which distributer to distribute our film, I looked into to two independent distributers because that would be the most realistic approach for my film. The companies are Warp and Vertigo. I researched what genre films each of the two companies distribute and work with. This would give me a better idea of which distributer would be best for my film.
My film opening is based on a sociopathic photographer who has unreachable standards in his work and in his personal life. This short summary conveys that my film would be a psychological thriller. Therefore, I think that Warp Films would be the best distributer for our film. Furthermore, if our film opening was a full length film I think that Warp would help it to become Critically Acclaimed and nominated for film awards (e.g BAFTA)
Warp distributes films which are usually critically acclaimed and get nominated for awards, like our film would hopefully do. An example of this is the film '71' (I saw this film when visiting the BFI). '71' got nominated for 8 British Independent Film Awards and won for Best Director. This example fits perfectly with our film as '71' has a niche audience because of the controversy and the violence. Whereas, Vertigo produces films which are for a larger and mainstream audiences, such as 'Monsters' and 'StreetDance 3D'.
Therefore, I would pick Warp Films to distribute our film for all of the reasons that I have stated.
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