My Target Audience:
1. Who is my primary target audience?
2. What makes my film stand out from the competition?
3. Why should my audience watch my film?
Gender
Ethnicity
Age
Region / nationality
Socio-economic group
My research demonstrated that all products (including mass media products such as print magazines) have clearly segmented and distinct audiences based on gender, age and socio-economic groups as these examples illustrate
(source Bauer Media Advertising):
Audience Theories:
This is an Emaze presentation on the different theories of audiences.
This is an Emaze presentation on The BBFC.
This is a powerpoint on Exit Polls.
Case study:
I investigated how professional media companies such as Bauer Media identify audiences for brands such as 'Kiss', the largest radio station for our target audience. Kiss reaches 400,000-700,000 people aged 15-34 on Facebook per week.
Excellent work. Chloe answers the question clearly, basing her audience profile on solid research into professional practice such as Kiss Radio and NME audience profiling, as well as what BFI exit polls reveal about audience gender and age. Her Emaze summarizes her thorough research into models of audience behaviour and is well oragnized and lucidly expressed.
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